Beauty In Every Color: Our Natural Finish Foundation Campaign

A few months back, we launched our Nude Is Not Beige campaign. Focused on celebrating all beauty in every color and championing different skin tones, we set out to share our cult-favorite beauty product, Natural Finish Foundation. Crafted with healthy ingredients and a lightweight formula, it comes in 40 shades and 3 undertone-specific hues. Plus it’s vegan and free of parabens, talc, gluten, and the like—making it a formula that you can feel good about wearing and good about using. So now, for the real question, what’s your shade? This will help.

Here's a little more info, too.

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