Florrie White’s Fresh Makeup Looks Hit The Runway


Ethereal and feminine in design, Emilia Wickstead’s SS18 collection graced London Fashion Week with modern silhouettes full of movement and light—capturing the essence of happy self-expression. The accompanying beauty look, created by makeup guru, Florrie White, was no exception; crafting each look with a natural and glowing finish, she kept hair and makeup clean with bushy brows and a wash of light.

“Emilia wanted real and clean skin, Cover FX’s Natural Finish was ideal to cover any of the girls’ imperfections and still look like they were make-up free as it really was a natural finish. The only makeup feature was a glow in the inner corner of the eyes which was created with the Custom Enhancer Drops, by choosing the right shade (out of the 9 available) for each girl to embrace and enhance their natural skin tone and individuality”. –Florrie White

Get the look:

  1. Florrie mixed Custom Infusion Drops (Hydrating, Calming or Radiance depending on skin’s needs) with Illuminating Primer for plump and hydrated skin
  2. Correct Clicks were used to target imperfections before the application of Natural Finish Foundation where the foundation was buffed into skin using the Custom Blending Brush for a raw, natural look
  3. Brows were brushed up using a brow tamer for a boyish look
  4. Custom Enhancer Drops were applied to the inner corners of the eyes and dragged along the lower water line with the help of the Concealer Brush to create a ‘wash of light’ effect
  5. Lastly, Florrie lightly set the looks with Perfect Setting Powder to remove excess shine using the Powder Brush

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