Everything You Need To Know About Our Glamsquad Partnership


One of the greatest things about relaunching our Natural Finish Foundation last month was not only the celebration around all shades of beauty, but the partnerships we were able to participate in, namely with GLAMSQUAD.

We’ve always been impressed with GLAMSQUAD—an on-demand beauty service provider—for their dedication to empowering clients to look, feel, and be amazing, that it was a no-brainer to partner with them for our Nude Is Not Beige campaign.

We kicked off the partnership with a close friend and lifestyle blogger, Ami Desai (@amirawaldesai). As a modern mom that brings together her experience as a host, makeup artist, and mother, she epitomizes an on-the-go lifestyle while still making room to be pampered and feel fabulous. Her favorite part? Discovering a true-color match to her skintone with a weightless and radiant finish.

Each GLAMSQUAD beauty professional was given our Natural Finish Foundation, allowing clients to experience the formula for themselves. Since our foundations are formulated with undertone specific hues and healthy ingredients, we knew this product would be a perfect partner to help the GLAMSQUAD makeup artists prep their clients for big events in their lives. From weddings and engagement parties to photo shoots and beyond, our Natural Finish Foundation helped glam hundreds of clients without fear of a mismatched finish or skin irritation.

From across LA, NYC, D.C. and Miami we witnessed how beautiful we are together and that celebrating all shades of beauty is truly a powerful thing. Check out #GlamsquadCFX and #Nudeisnotbeige to see for yourself.

Want to experience an at-home beauty makeover, too? Book your next GLAMSQUAD appointment here.

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