Color True Makeup, Defined.

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Color True

WHAT IS “COLOR TRUE” MAKEUP?

How to find foundation that matches your skin? Look for “color true” makeup that uses your base color and undertones to build a truly perfect match.

 

To make shade matching simple, our shades are consistent across all formulas—so your shade is the same no matter what product you’re picking. And with our Color True Guarantee, you can return foundation that isn’t a perfect match. But not after you’ve used half the bottle, because—oops—we’ve all tried that trick 😉

 

Learn more about Color True makeup and finding your perfect match with our shade matching tool, here.

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